Home Adwords Essential On-Page SEO Factors You must Know

Essential On-Page SEO Factors You must Know

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On Page SEO

On-page SEO (also known as on-site SEO) refers to the practice of optimizing web pages to improve a website’s search engine rankings and earn organic traffic.

Content Relevance

Content Relevance is used to indicate how relevant a website is in relation to a particular search term or topic. Relevant content is content that the web user finds informative, engaging, helpful, or entertaining. This is the very reason websites that use such content are rewarded with priority placement 

Title Tag

The title tag, an HTML tag that exists in the head section of each webpage, provides an initial cue or context as to what the topical subject matter is of the respective page it is on.

poorly written title tags can all negatively impact your SEO results, so make sure you’re optimizing for this element.

Meta Description

Meta descriptions, meta tags that provide a description of what the page is about, are often displayed in the SERPs underneath the title of the page. Optimizing meta description correctly can help improve:

  • Click-through rate (CTR).
  • Perception of the quality of the result.

Headlines

Want your website content to perform well on search? Then start writing compelling headlines.Your headlines need to spark interest for it to stand out on the SERPs – enticing users to click through and continue reading the rest of the content.

Header Tags

Header tags are HTML elements (H1-H6) used to identify headings and subheadings within your content from other types of text (e.g., paragraph text).

They can indirectly impact your rankings by:

  • Making your content easier and more enjoyable for visitors to read.
  • Providing keyword-rich context about your content for the search engines.

Image Optimization

Adding images is a good way to make your webpages more appealing. But not all images are created equal – some can even slow down your website.

Image optimization has many advantages, such as:

  • Additional ranking opportunities (show up on Google Image Search).
  • Better user experience.
  • Faster page load times.

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