Notably, eCommerce sales went through the roof, people spent a lot more time on social media,Messenger and video conferencing became the new norm. This has led to a major shift in the way brands connect with their consumers.
Here are some key trends to consider:
Interactive content like quizzes, open-ended questions, surveys, contests, giveaways, polls, calculator widgets, etc., can do wonders for your brand. At the very least, they increase the length of time users engage with you, which helps your standing in algorithm-based searches and feeds. But more importantly, people want to be engaged, so interactive content almost always improves your user experience.
Image and video SEO for visual searches
You already know you can search for images and videos by typing in keywords, but did you know you can also submit existing images for a search, or even take original photos and search for context? As more users discover these visual search techniques, it changes the overall landscape of SEO in general.
UGC to enhance the customer experience
UGC has long been an effective way for brands to forge relationships with their customers
User-generated content (UGC) ticks all the boxes when it comes to connective content:
- It builds and strengthens communities
- It’s relatable and uplifting
- It enables brands to meet customers where they’re already hanging out